Zsofia Belovai, a behavioral science lead from an organization called Morethannow joined us to share her expertise on the keys to driving behavioral change, including a recent case study on successfully increasing sign-ups to a talent development initiative. The session closed with a breakout session and idea-sharing among attendees on effective methods to drive adoption.
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Video Time Stamps
0:00 - 1:45 An overview of who Morethannow and their mission as an organization
2:00 - 9:00 Vodaphone case study where Zsofia walks through the experiement, test/design, and results through leveraging their behavioral change approach
9:00 - 22:30 Guiding questions for breakout discussion and debrief with each group presenting the key points coming out of the brainstorming exercise
